Of course they do. If they didn’t, they wouldn’t last long. That’s the power of the market.

Coke and Pepsi are dropping brominated vegetable oil from their beverages. 

Luckily, the person spearheading the charge to remove BVO understands what happened:

“It’s really good to know that companies, especially big companies, are listening to consumers.”

Though, her apparent surprise is a bit dismaying, though not at all surprising in the modern anti-corporation/anti-market climate in which we live.

Even the AP writer seems to understand that markets work, even if they are a bit coy about saying it:

While food companies stress that the ingredients meet regulatory requirements, their decisions reflect how marketing a product as “natural” has become priority and a competitive advantage.


It’s not regulation that matters, it’s responding to what your customers want.

-JD Cross