Somebody did a study showing that when consumers are presented with bundled soda options, the sizes of which would fall under the regulated size that Bloomberg would like to foist upon New Yorkers, they buy more than they would if they could simply buy a single large drink*.

Bloomberg, your social engineering is not just unjust, but also rife with unintended consequences…

-JD Cross

Thanks to Mark Perry for posting.

* – I have to say, I don’t place much stock in these kinds of experiments. I don’t really believe people in such situations behave the way they would in real life. Regardless of the validity or applicability of the data, however, the experiment is important in that it highlights that unintended consequences are likely in the face of such regulation and constraint on consumer choice.