A very curious story about how Victoria’s Secret “donated” a fashion show to the NY Army National Guard’s 69th Infantry Regiment so the NG could help in the aftermath of Sandy. Not only did VS donate generator immediately, but they also generated expertise in the form of electrical engineering know-how to allow the NG to tap into Con Edison’s power lines to get the building fully powered before Con Ed could.

It’s a great story about forcing people to help versus letting people help. Had the NG forced VS to “donate” the generators, then it’s likely that the VS techs with the knowledge of the electrical grid would not have been available to further assist with the powering of the entire building.

-JD Cross