Senator Ivy fights with Senator Beal on this topic in Evolve, Part 2: Incentives.
Ayn Rand recognizes the importance of this in many of her writings, including the section title of Atlas Shrugged “A is A”. A is A and not B is an identity recognized and made explicitly important by Socrates. It sounds trivial but it isn’t; it’s terribly important.
Here is a prime example: contemporary cries of economic austerity. Here is a perfect example of what I mean: French austerity that cost Sarkozy his job. Except, as you can see, there is no austerity.